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Michal

Customer Service Manager

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Justyna

Traffic Expert

Updated June 13, 2019

How to Grow Your Own Web Traffic

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Your site needs traffic if it's to be a success. In this article, I’ll show you where to find it, measure it and keep it coming back.

You are a type of traffic by reading this page. No internet user escapes being part of a statistic in the data of thousands of commercial companies, bloggers, e-commerce giants and funny cat videos.

You could be organic traffic like the three point five billion searches Google deals with each day. Or,if you clicked a link to get here, you are referral traffic.


Measure for Measure

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You’re interested in web traffic. So are we, because it’s fascinating to us. Our assumption here is that you want more. Maybe you’re a start-up, ready to get your brand out there on the high seas of search engine optimisation. Maybe you’ve been hauling out content for years and already have a trickle of traffic. To find out how and where to get more let’s lift the curtain with Google Analytics.

Google Analytics is a tool that shows you where your website’s traffic is coming from. Setting up an account is as easy as setting up a Google account. Once you’ve got Google’s Analytics installed, you can interpret your web traffic like a TV show interprets viewing figures.

  • Open your Google account and click access Google Analytics.
  • Click on Sign Up and fill in your details, including the name and URL of your site.
  • Log into your account and click Traffic Sources, near the bottom, on the left.

Google Analytics measures four types of web traffic. Let’s get to know them...

[1] Search Traffic: Otherwise known as Organic Traffic, this is web traffic that’s found you with a search engine.

[2] Referral Traffic: You’ve posted a great piece of content somewhere. Someone shared it, someone else clicked; they are your referral traffic. If your content is remarkable, as Brian Halligan in his book Inbound Marketing puts it, you’ll get plenty of this traffic. Links to your site from good quality webpages increase your authority, which I’ll brush on later. Check out Brian Halligan’s book below.

https://www.amazon.co.uk/Inbound-Marketing-Revised-Updated-Customers/dp/1118896653/ref=sr_1_1?ie=UTF8&qid=1542665130&sr=8-1&keywords=inbound+marketing

[3] Direct Traffic: This is when a user visits your site by typing your URL into the search bar. This is “direct” because there are no search engines between you and your clients. This kind of traffic comes easily to mega corps such as Apple and Amazon.

Google Analytics takes this data a step further. Let’s say you only want to track one kind of traffic. Search traffic might be the goal for your business…

  • Open Google Analytics
  • Click on Acquisition
  • Go to All Traffic
  • Click on Source/Medium
  • On the left column you will see all sources of Search Traffic

If it’s search traffic you’re interested in, you can track the progress of your search traffic over a recent time period. This kind of information can help direct your business goals, but there is still that nagging question; what traffic should you be going for?

into the search bar. This is “direct” because there are no search engines between you and your clients. This kind of traffic comes easily to mega corps such as Apple and Amazon.

[4] Campaign Traffic: You are paying for your traffic. There are many ways to do this. Google Adwords is a classic method many companies use alongside their SEO campaign. Just remember that no single source of traffic should be your only source, as I’ll point out later.

The Overview chart on Google Analytics tells you the percentage of traffic you’ve had over a recent period. Below you’ll see a pie chart. This chart will break down your overall traffic into the four traffic types; Referral, Direct, Campaign and Direct.

Google Analytics takes this data a step further. Let’s say you only want to track one kind of traffic. Search traffic might be the goal for your business…

  • Open Google Analytics
  • Click on Acquisition
  • Go to All Traffic
  • Click on Source/Medium
  • On the left column you will see all sources of Search Traffic

If it’s search traffic you’re interested in, you can track the progress of your search traffic over a recent time period. This kind of information can help direct your business goals, but there is still that nagging question; what traffic should you be going for?

What’s your Racket?


Allow me to introduce you to the clever minds at Hubspot. Hubspot, a marketing automation giant, recently collected data for all of its 15000 customers and then split this data by industry, region, number of employees and type of business. The veil was lifted on who is getting what type of traffic in the world of inbound marketing.


To give an example, let’s look at the first category being measured, Industry. If you’re in construction, the chances are your traffic is going to be organic, as seen in data shown above. These are visitors that have chanced upon your website while sailing through a Google search result.

Now, lets say your racket is Real Estate. Hubspot’s report shows that, unlike construction, most of your traffic is direct. These site visitors directly type your URL into their browser. They must want to get to you and only you. Below, Hubspot have split the web traffic data based on company type, one of many graphs in this fascinating report.

Looking at all the major industries, direct traffic is everyone's business, almost every website relies on it. There are, however, interesting variations. If you run a business with under five employees, your traffic is going to be largely organic. If you’ve scaled up your business and have hired more employees, get ready for a shift into direct traffic.

When it comes to deciding which form of traffic climbs higher than all others, it gets even more interesting. Consumer products, ecommerce, manufacturing, marketing and real estate are almost equally reliant on organic and direct traffic. The only exception is construction, which gains the majority of its traffic organically.

The figures show a safe starting point is both direct and organic traffic. Getting ahead in organic traffic means reaching the first page of a Google search. This, of course, means getting your keywords right to achieve a great page ranking or authority. The more you succeed in organic traffic, the more search engine authority you’ll get. This is even more so if people are posting links to your site on reputable web pages. Before moving on, let’s talk more about organic traffic and its Shortcomings.

Direct traffic is great for businesses that are well established, and have a large number of employees. However, if you are just starting out, the smart move would be to pursue organic traffic. That’s fine, but there is one thing to remember; Google Analytics will treat visitors who arrived at your webpage through Adwords, and those who found your webpage the organic way, both the same.

You can rest assured that Google Analytics has also found a way around this. You can now happily compare your paid vs non-paid traffic using a Search Console account. For more information on how to use this, click here.

Organic ain’t great without a click-through rate

In order to crank this search engine traffic and get it rolling all on your own steam, you’re going to need a good click-through-rate (CTR).


The definition of a click through rate is very simple. It is a ratio showing how often people click on your hyperlink, against how often they actually see it. When it comes to measuring your click-through-rate, we achieve a figure by dividing clicks by impressions. Below is a summary of the CTR equation.

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CTR is the number of clicks that your link receives divided by the number of times your link is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

Clicks are when people click through to your site from the search engine results page. We achieve “rate” by dividing these clicks by how often your site is shown on a search engine results page. We are talking strictly about the first page of a Google search here, the only one, lets face it, that is worth talking about.

What is this telling you so far? That a high ranking on Google isn’t much to boast about without that crucial click through rate. If your CTR is too low, the next step is to address how attention grabbing you really are. This way you’ll achieve the traffic you deserve.

A number of issues can affect your click-through rate. One example is your description not matching what’s in store for the customer. Just think about good old newspaper headlines and the function they serve. Your content might have all the high ranking keywords, after all, you’re on the first page of a Google search. But you have to keep in mind the title and the description are the first things a potential customer sees. Allow me to quote from Inbound Marketing (2014)

“By writing a compelling and accurate description of the page you are more likely to get clicks from web users.”

A meta-description is the description of your web page’s content. Every consumer product comes with a description and a web page is no exception. This description will not affect or appear in your web page content. A meta-description is outside of the page content, its only function is to hook people to the great content that lies within, so keep it relevant.

With the goal of a good CTR in mind, put yourself in your customers position. Is the description unique just like your content? Remember to include some of your crucial keywords because Google will do you the courtesy of putting them in bold font.  Finally, be sure to keep your descriptions short and succinct. Think about the attention span of the average customer. There are other factors to consider when relying on organic web traffic.

Why Organic isn’t always Healthy

How much search engine traffic is too much? The facts are this…
Google makes five hundred algorithm changes each year. Each change could decrease your sites Google search ranking. This results in your entire search engine traffic disappearing, along with a penalty from Google. There are numerous causes for this to happen.

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“A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as an update to Google’s ranking algorithm, or a manual review that suggests a web page uses black hat (devious) tactics.”

Inbound Marketing, Brian Halligan, 2014, Wiley.

There have been numerous algorithme updates. Their purposes have been varied, but they usually relate to quality, overstuffing of ads, and the financial security of visitors. A whole other article could be written on how to stay on top of these updates, but here are a few examples.

Panda: an algorythm update to combat against “Content Farms”. After this update, site developers had to change the way they thought about quality content.

Pidgeon: An algorithm update to improve the presence of local businesses with good keywords.
The crucial point to take away from this is that search engine traffic should not be your only source of traffic. The site Traffic Generation Cafe recommends relying on forty percent of your traffic to come from search engine traffic. Which other traffic source is a safe bet?

Referral Traffic

Organic and direct have held centre stage so far. After all, Hubspot’s study sited them as the two most important sources of traffic for major industries. But if you are promoting yourself well, you should be getting referral traffic. Any traffic that comes to your site via a hyperlink from any other site is known as referral traffic. This is something to aim for as it is a direct result of the quality of your content.

When you get a substantial amount of referral traffic to your webpage, your SEO authority is only going to increase. Furthermore, an increase in referral traffic is a strong indicator that your overall brand is succeeding. This is because people are making the choice to come to your domain. There is no megaphone in which you preach to potential customers about how great your brand is, they have sought you out.

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A regular YouTube output can get you great referral traffic. A favourite channel of mine, FoodWishes, broadcasts a short cooking demo each week. FoodWishes is viewed by millions of keen amateur cooks. At the end of each video the viewer is invited to check out the special FoodWishes blog for the recipe of the dish being made in the video, with the trademark slogan “and as always, enjoy!”

FoodWishes now has over two million YouTube subscribers. Subscribers to one content platform mean positive results in another because great content produces great referral traffic. To get ahead of the traffic game, it’s worth kick starting a web traffic campaign. Slogging it out in a SEO campaign takes hours out of your day. Approaching a reputable company will sever that workload whilst still getting you the clicks. As long as you're ready with the content you offer, bringing web users in to see it and convert is just a few clicks away.

Play It Safe With The Web Traffic Geeks

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Are you wondering weather Web Traffic Geeks can help you get more web traffic? No need to wonder anymore. We’ve done the hard work for you and reviewed WTG. And I think you’ll be shocked at the results we got...

When you want to buy web traffic, one of the simplest and safest places to go for great value is webtrafficgeeks.org. We are a dedicated team of web traffic experts boasting more than 12,500 satisfied customers totalling over 26,000 orders to date – generating about 16.5 million visitors to our customers’ websites each month.

Webtrafficgeeks (WTG) stand out from the many other web traffic providers because of the unique incentives we offer in a very simple format that makes it easy to begin bringing thousands of new visitors to your website soon after placing an order.

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No Bots Please, We’re Professionals
We guarantee to deliver only human traffic to ensure our customer’s websites don’t get inundated with bots that could potentially harm search engine ranking. Google, for example, penalizes websites that artificially inflate their web traffic and ad clicks with bot traffic – a trick sometimes used by unscrupulous pay-per-click schemes.

Value For Money
WTG web traffic plans range from US$70 for 10,000 visitors per month to US$750 for 220,000 visitors per month, allowing our customers to choose a plan that suits their budget. While this is by no means the cheapest web traffic around, you do get what you pay for, along with a money-back guarantee, as long as you follow a few common-sense guidelines to keep your web traffic clean.

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Web Traffic For Dummies
Keeping it simple but professional is what we do best. You simply choose the web traffic that you want from the niches and countries listed then enter the date and time you want the plan to begin and how long you want it to run for.

What Are Web Traffic Conversion Rates?

Web traffic conversion rates are vital to the success of your online business. You'll learn what web traffic conversion rates are and how to improve them.

Your web traffic conversion rate is the percentage of visitors that perform a desired action (convert) after arriving on your homepage or a landing page.

Web traffic conversion Button montage

The conversion action can be one or more of the following:

  • Purchasing a product
  • Sharing a link
  • Watching a video
  • Downloading a brochure, an app, eBook etc
  • Signing up for a subscription
  • Calling or contacting your business
  • Upgrading their service

Why Does My Conversion Rate Matter?

Your conversion rate is a measurable return on investment. It tells you the effectiveness of your strategies and related marketing costs such as paid ads, SEO and buying web traffic.

By analysing your conversion rates, you can then evaluate which investments turn into profits or conversions so you can develop more cost-effective action plans.

How Do I Calculate My Web Traffic Conversion Rate?

Most web traffic analytic tools calculate and display overall conversion rates for you. However, analytic tools don’t usually recognize actions such as downloads or video views, so you have to program the apps to recognize those actions as conversions.

Here’s how you can calculate your overall web traffic conversion rate:

  • Designate a time frame for the calculation (a week, a month, 1 year)
  • Count the total number of visitors to your site during that time
  • Divide the number of conversions in that time frame by the total number of visitors
  • Multiply that number by 100

Example of Overall Conversion Rate for an Online Store

If your e-commerce site had 10,000 visitors in October, and 2,000 of those visitors ‘converted’ by purchasing a product, your conversion rate is 20%.

Overall conversion rate equation

However, conversion rates are usually more specific than the above example, requiring more detailed analysis of web traffic data. Here are some other kinds of performance-related conversion rate scenarios:   

Marketing Channel Conversion Rate

This is web traffic converting from advertising campaigns. If you have a variety of ads on third-party sites, identify which ad types and slogans result in higher conversion rates.

Page Specific Conversion Rate

Ideally, your landing pages are the main entry points for your web traffic. But are visitors converting after arriving on these or other pages? Use conversion statistics to consider any adjustments needed to persuade visitors to click through content and convert.

SEO & Keyword Conversion Rate

Analyse and compare popular keywords and keyword combinations used by visitors that convert and decide which keywords are worth further investment and which should be dropped. See a list of keyword comparison tools here.

What’s a Good Benchmark Conversion Rate?

If only 100 people visit your website and most of them convert, then your conversion rate skyrockets. But get 5,000 more visitors that don’t convert and your conversion rate plummets.

On the whole, conversion rates are usually based on tens of thousands of visitors, resulting in conversion rates averaging from under 1% to just over 5%.

Achieving such high numbers of visitors organically with SEO is an expensive and time-consuming challenge. Buying trusted web traffic management plans will compliment your SEO program to help rapidly boost visitor numbers.    

Your conversion rate can be referred to as your click through rate (CTR). CTR is the number of  visitors that click through the steps or pages required to take a desired action or make a purchase.

Average conversion or CTR rates vary by industry and the device visitors use. Here are figures for conversion rates calculated from Google keyword searches and ad campaigns compiled by Wordstream.

CTR Comparison Chart

How Do I Improve My Conversion Rate?

Your conversion rate depends on two significant factors: Your website’s content and the quality of your web traffic.

  1. Quality Content & Convenience
    • Make your site enticing and easy for visitors to convert. Persuade them to take action with one or two simple steps towards the conversion goal.
  2. Quality Web Traffic
    • Only human visitors with genuine interest in your products or services will spend time on your website and click though your content. Bots and members of web traffic exchange networks are low-quality traffic. They will not click through content or convert.

Buy Quality Web Traffic For Better Conversion Rates

Find out more about managed web traffic purchasing plans from WebTrafficGeeks here. Choose the niches, countries and number of visitors you want to target over a designated period and get 100% human web traffic delivered to your website within 12 hours.

Generate Middle East traffic

But believe it or not, many marketers have found a significantly easier route to generate Arabic traffic for your website – buy Arabic traffic from reputable providers. YES, just like anything traffic can be bought, and if you know where to look, your site could soon be enjoying tons of targeted clicks and eyeballs without you doing any heavy lifting.

But believe it or not, many marketers have found a significantly easier route to generate Arabic traffic for your website – buy Arabic traffic from reputable providers. YES, just like anything traffic can be bought, and if you know where to look.

Get quality Arabic traffic

The only question is: How can you ensure that you’re getting quality Arabic traffic? Well, there are three things you need to keep your eyes peeled for as far as traffic providers go:

  • Direct access to a huge network of sites and advertising platforms
  • Guaranteed 100% REAL human visitors (NO BOTS)
  • Detailed geo- and demographic targeting to accommodate your traffic-targeting and generation needs

Get quality Arabic traffic

And you don’t have to search high and low to find a traffic provider that ticks all of the boxes – WebTrafficGeeks.org is the website you’re looking for. With years of expert experience in traffic generation; over 800 satisfied customers; easy-to-use control panel; and safe, 100% real traffic, they’re the guys you want to talk to when it comes to buying Arabic traffic for your website.

Personal Property Coverage

Renters insurance provides basic coverage of your personal property – such as electronics, appliances, clothing and furniture – if they’re damaged or stolen. However, insurance companies impose limits on personal property to ensure affordable premiums. According to the Rocky Mountain Insurance Information Association, which represents casualty insurers in Colorado, New Mexico, Utah and Wyoming, these limits vary from an average of $200 for money, gold and silver and coins to $2,000 for firearms and $2,500 for silverware. (You may be able to get a rider or separate policy to cover a wedding ring or other heirlooms that exceed the standard limits.) The table below offers a sample of average personal property limits.

Actual cash value

Under these policies, your belongings are covered at “fair market value,” or the cost of the item minus depreciation. For example, a TV purchased three years ago for $1,400 may only be worth $600 today because of depreciation. So if you filed a claim for it tomorrow, you’d receive $600 from your insurance company, not the $1,400 you originally paid three years ago.

OR

Replacement cost

In this case, your belongings are replaced at face value, without depreciation, up to a specified limit or replaced at the cost for something of comparable material and quality that’s used for the same purpose. Using the same $1,400 TV from three years ago as an example, if you had replacement cost coverage and filed a claim for it tomorrow, your insurance company would give you the current market value for the exact same TV or one with similar specs.

Renters insurance provides basic coverage of your personal property – such as electronics, appliances, clothing and furniture – if they’re damaged or stolen. However, insurance companies impose limits on personal property to ensure affordable premiums.

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Most insurance policies cover damages due to accidental discharge of water from a pressurized plumbing system such as sinks and toilets, but not for unpressurized lines, such as the sewer, which run away from the property. To cover water backup/sewer damage, you need to purchase a floater, individual insurance policy for certain expensive valuables or add-ons for specific items. Floaters and add-ons, however, will likely increase your annual insurance premium.

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Optional Floaters & Add-Ons

Sometimes basic coverage isn’t enough. To ensure your most expensive and irreplaceable items are covered, you can buy floater policies to fit your needs. The table below outlines common floaters and add-ons you may want to consider when purchasing renters insurance. Many of these are offered by insurance companies for an additional cost, which is likely to vary depending on the insurer and items being insured.

Policy or Add-On Who Would Need This and Why?
Contents Replacement Good for all renters because it covers the cost to replace or repair personal property without deductions for depreciation.
Scheduled Personal Property Adds coverage for high-value items (usually that have been appraised). It also covers more causes for loss and replaces items at full cost. Good for renters with expensive items, such as jewelry, antiques and cameras.
Identity Theft Extension Provides coverage for legal work and lost wages if your identity gets stolen. Ideal for all renters.
Sewer/Drain Back-up Coverage Additional coverage to ensure against damage from sewer backups or water lines running away from the property. Individuals living in older homes or apartments could benefit from this policy add-on.
Business Merchandise Coverage For tenants who run their own business out of their homes, such as those who sell products via eBay and other online sites, getting business merchandise coverage could be a lifesaver.

Simple as 1-2-3

1. Choose your Niche & Country

This way, you only receive visitors that will convert best on your website.

2. Set up campaign options

Select your favorite traffic package and time/dates options.

3. Receive visitors within 24 hrs

Once ordered and approved, you will receive visitors within 24 hours.

Oh yeah — and you will have our support available every day should you have any comments or queries. Webtrafficgeeks — we get you 100% human, quality, targeted website traffic. Guaranteed.

ORDER TRAFFIC HERE »

Updated June 13, 2019

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