If you’re a small business with a website that needs more visitors, you can buy web traffic from Facebook. In this article we’ll go through how to buy ads on one of the world’s most popular social media platforms to direct that web traffic to your website. We’ll also look at the benefits and drawbacks of a facebook ad campaign compared to buying web traffic directly for your website.
Who Needs to Buy Web Traffic?
Businesses large and small benefit from buying web traffic. As we’re now well-rooted in the information age, having a powerful web presence with a high volume of web traffic can be a big boost to profit margins.
Buying web traffic for RoI on virtual real estate
Professional blogger ShoutMeLoud has experience buying web traffic from Facebook. His main objective was to achieve a return on investment from web traffic converting into email subscribers as well as for his YouTube channel or installations of his app. Here’s what he’s got to say about his experience buying ads on Facebook to drive more web traffic to his online real estate:
What are the Benefits of Buying Web Traffic from Facebook?
Target specific demographics
Facebook allows you to narrow down the demographics of the people you wish to target with your ad campaign, which is handy, as long as your website’s niche falls within the social media network’s approved content.
Facebook allows you to watch progress with the reach of your ad campaign and make adjustments to further penetrate your target audience.
The estimated daily cost of your Facebook ad campaign changes as you make adjustments to the duration and reach of your plan.
Target localized web traffic
You can choose to direct your ads to people in your area so only users in your neighbourhood or geographic area see your ads.
How to Buy Ads on Facebook
Create a facebook account for your business. Then, go to their Ads Help Center in the Business section. Here, you’ll find instructions on how to set up an advertising campaign. Here are the steps you’ll have to take:
Step 1. Decide on your goal or advertising objective. In this case, you want to create an advertising campaign that gets more people to visit your website.
Step 2. Choose the images and text for your facebook advertising campaign. At this stage, most advertisers already have a stock of images or pre-designed ads to choose from which they’ll upload to Facebook. If you don’t have ads prepared, you’ll either have to design them yourself or outsource an ad designer for this purpose.
You can choose from three different ad formats to upload. Keep in mind however that your ads have to conform to Facebook’s ad guidelines. These include making sure the ads are the correct size and resolution for mobile devices, as well as desktop computers.
The three ad formats you can have on facebook are:
1. Single image ads
2. Carousel ads
3. Video ads
Step 3. Define your target audience with facebook’s demographics tools to narrow down your advertising niche based on age, gender, interests, occupations and other variables.
Step 4. Set your budget. Facebook allows you to determine the cost of your advertising campaign based on a daily or lifetime budget. This budget varies depending on the number of potential viewers you want to reach.
You decide how much you want to spend on your ads by setting a budget for each campaign you create. We use an ads auction system where you let us know how much you’re willing to bid to have your ad shown to the audience of your choice. These bids are based on the cost per click on your ad or the cost per impression on your ad.
Watch an introductory tutorial on how to buy advertising on Facebook:
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What are the Drawbacks of Buying Web Traffic from Facebook?
- Artwork for your ads
- You’ll have to create your own artwork or pay someone to do it for you as Facebook does not provide this service when you buy ads.
- Unpredictable costs
While the amount of money you spend on facebook ads is ultimately up to you and your budget, the cost varies greatly depending on a variety of factors, including but not limited to:
- Number of days you want your ad to appear
- Placement or location of your ad
- Number of people you want to reach
- Type of people you want to target.
- No Guarantee of web traffic volume
Facebook does not guarantee that people will actually click on your ad and convert to real web traffic for your website.
- Professional marketing
While Facebook is a great platform with huge potential due to the millions of facebook users, a lot still depends on your ability to pique people’s interest enough to click on your ad and leave Facebook.
- Time constraints
For any ad campaign on Facebook to be effective, you still need a captive audience, so unless you already have a dedicated fanbase on Facebook, you’ll first need to spend time building up your target audience for an ad campaign to be effective.
Here are some of Facebook’s own advertising guidelines about the type of advertising that’s not allowed on the social media platform:
Illegal Products or Services
These include ads targeting minors with promotion of products, services, or content that are inappropriate, illegal, or unsafe, or exert undue pressure on the age groups targeted
Ads against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition
Cigarettes and other related paraphernalia.
Includes prescription drugs and illegal or recreational drugs as well as drug-related products and paraphernalia.
These are determined by Facebook in its ‘sole discretion’
Weapons, ammunition or explosives
Includes ads for weapon modification accessories
Adult content, products or services
Nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Exempt adult products are those for family planning and contraception for people 18 years or older
Copyright material, trademarks, privacy, publicity, or other personal or proprietary rights.
Sensational and controversial content
Anything shocking, disrespectful or excessively violent. Ads must also not contain content that exploits controversial political or social issues for commercial purposes
Ads must not contain content with direct or indirect assertions or implications about a person, such as: race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name
Misleading or false content
Ads, landing pages, and business practices must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods
Non-functional landing page
Your ads must not direct people to non-functional landing pages, or landing pages that interferes with a visitor’s ability to navigate away from the page
Facebook ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment
Grammar and profanity
Any text used must be clear and grammatically correct without containing any profanity.
This is especially related to diet and weight-loss ads or other health-related products, which must not contain before-and-after images or images that contain unexpected or unlikely results
Payday loans, paycheck advances and bail bonds
Self explanatory, really. No promotion of short-term loans allowed.
Quick compensation business models and penny auctions
Ads promoting income opportunities and business models offering quick compensation such as multi-level marketing opportunities, as well as bidding fee auctions and other similar business models
Promotion of any kind of fake documents such as counterfeit degrees, passports or immigration papers
Low quality or disruptive content
This is a grey area that wrests at the discretion of Facebook’s Ad department. The directive includes ads leading to external landing pages that provide an ‘unexpected or disruptive experience’, which could be due to misleading ad positioning, such as overly sensationalized headlines or leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content
Spyware or malware
Ads must not contain spyware, malware, or link to sites containing such products
Automatic Flash animation
Ads which have audio or flash animation that plays automatically.
Unauthorized Streaming Device
Ads for software that gives unauthorized access to digital media
Prohibited financial products and services
Financial products and services that are frequently associated with misleading or deceptive promotional practices
Sale of body parts
Ads must not promote the sale of human body parts or fluids.
How Does Buying Web Traffic Directly Compare to Buying from Facebook?
Getting visitors directly to your website is preferable to going through a third-party source. However, you must be careful not to flood your website with low-quality, unqualified web traffic. Learn more about qualified web traffic here.
Here are some of the benefits of buying direct managed web traffic compared to buying web traffic from Facebook ad campaigns:
Web traffic plans allow you to buy a fixed volume of web traffic for a fixed price. With our flexible web traffic plans at WebTrafficGeeks, you can choose anywhere from 1 to 30 days to receive between 10,000 and 200,000 visitors.
Measureable web traffic volume
If your web hosting provider publishes statistics about visitors to your website, then you’ll see measurable data first-hand from the influx of visitors to your website after buying a web traffic plan.
If your hosting service provider doesn’t publish visitor statistics, there are several on-line tools you can use to keep track of your web traffic.
Information gleaned from your own web traffic statistics is valuable. The statistics reveal visitor data such as entry and exit pages, keywords used to find your website through search engines and more. Use this insight to make strategic decisions to capitalize on or expand your niche.
Directly target web traffic in your niche
We’re easy going here at WebTrafficGeeks. Our managed web traffic plans allow you to select up to three out of 130 niches at a time, including many listed above which are prohibited by Facebook.
Buying web traffic directly allows you to choose the niche of your target audience, which is especially handy when your niche is an alternative vein to the limited mainstream niches permitted by Facebook.
Save time with less work
Building your audience of fans and followers organically on Facebook and other social media networks is time consuming. Whereas buying web traffic directly brings new visitors to your website within just 24 hours of making your order.
As we can see form the extensive above list of ad content that’s prohibited on Facebook, there’s a high possibility that your ad could be rejected if the Facebook marketing team deem your ad or website unsuitable, especially if your website is dedicated to a niche not considered suitable for a mainstream audience.
Give WebTrafficGeeks a Try
Try WebTrafficGeeks for a week or two and see for yourself the difference that buying direct web traffic makes compared to the time it takes to wait for traffic from Facebook ads.
Monthly web traffic plans are best. They appear more organic than a flash in the pan of thousands more visitors. A steady stream of growing web traffic encourages search engines to further promote your website in keyword search listings.
Click here to have a go with the sliders to change the length of your plan and the number of visitors you want pouring in to your website.